A little about Lytero

Zach Hughes | Founder

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I started in the world of media quite by accident back in 2015 when my brother-in-law recommended that I talk with some guys who had recently started their own PPC company and were looking to hire someone new. I used Google to figure out what PPC even was and became really intrigued by the industry and its overall potential. After meeting with me, the founders were kind enough to bring me on, and I was swept away into the world of digital marketing.

Over the past 9 years, I've worked for various companies ranging from small to mid-size, and even one of the largest global media agencies. During that time, I encountered some really great (and some not-so-great) people, which helped me realize there was a shortage of companies truly invested in their clients and their people over company profit. This realization planted the seeds of Lytero. Lytero doesn't technically mean anything; rather, it's a combination of Ancient Greek words (yes, I'm that guy). "Hyperteros", meaning "superior," signifies my desire to provide superior work for my clients and a superior way to care for people more than other companies. "Lutros", which generally refers to redemption and is often associated with making someone free through payment, signifies my relationship with Christ.

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Empowering Success via Collaboration

We recognize the importance of transparency and knowledge-sharing, so we prioritize educating clients by not only providing data but also offering deep insights into why things are happening. Additionally, if a change boosts your business's profits, we will inform you. Conversely, if a mistake is made and performance declines, we will make that clear to you as well.

The success of your campaigns is not just our goal; it's our passion. Whether you're navigating the nuances of a new market or refining an established presence, we would love to partner with you and provide all the tools necessary to achieve it.

Hear from our clients:

"I recently had the pleasure of working with Zach, and I can't recommend him highly enough. Zach helped me audit my Google Ads campaign, and his expertise was evident from the start. He quickly assessed my needs and provided insights that made a noticeable difference in my campaign's performance. Despite the short timeframe, Zach covered everything thoroughly and answered all my questions with patience and clarity. I appreciated his professionalism, knowledge, and the way he made complex concepts easy to understand. If you're looking for someone to help with Google Ads, Zach is your guy. He exceeded my expectations, and I'm extremely satisfied with the results." - Brandon Raziano

"I recently had the pleasure of working with Zach, and I can't recommend him highly enough. Zach helped me audit my Google Ads campaign, and his expertise was evident from the start. He quickly assessed my needs and provided insights that made a noticeable difference in my campaign's performance. Despite the short timeframe, Zach covered everything thoroughly and answered all my questions with patience and clarity. I appreciated his professionalism, knowledge, and the way he made complex concepts easy to understand. If you're looking for someone to help with Google Ads, Zach is your guy. He exceeded my expectations, and I'm extremely satisfied with the results." - Brandon Raziano

"Zach worked quickly on a Google ads project with a tight turnaround. He offered helpful insights and recommendations and took detailed notes of the changes he made. Overall, he was great to work with!" - Alexx Chase, DLD

"Zach worked quickly on a Google ads project with a tight turnaround. He offered helpful insights and recommendations and took detailed notes of the changes he made. Overall, he was great to work with!" - Alexx Chase, DLD

"Thanks to Zach for consulting on our Google and Bing paid search accounts, he was great to work with" - Adam, TransVirtual

"Thanks to Zach for consulting on our Google and Bing paid search accounts, he was great to work with" - Adam, TransVirtual

Our rates

Paid Search & Social

SEO & Content Management

Organic Social

Ready to get Started?

Let us help you transform your business.
Contact us now to schedule a consultation.