Lytero Media (referred to as “our”, “us” and “we” in this notice) is an advertising agency. We help our clients to improve how they advertise and market on websites. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling and processing of personal data at all times in accordance with applicable privacy and data protection laws.

This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us on any website where this Privacy Notice appears. Lytero Media is the data controller of any personal data you provide to us, including in relation to this website.

The California Consumer Privacy Act of 2018 (“CCPA”) provides California residents with additional rights with respect to their personal information.

This Privacy Notice explains the following:

1. INFORMATION WE MAY COLLECT

The type of information we collect will depend on the circumstances and the service you are using. Generally speaking, we will collect information relating to you and/or your use of our services in the following ways:

Information relating to your use of the website

We and our third-party service providers use cookies and other tracking tools to automatically collect information about how you use our website. This includes informatioån relating to the pages you visit on our website, the services or information you search for and the links and content you choose to access on our website. We may use this information to provide you with relevant content and to inform our marketing strategy.  This type of activity is known as “profiling” – using automated means to process your personal data to analyze or predict your personal preferences, interest or behaviors. You may object to profiling.

Technical data

We and our third-party service providers automatically collect information about the device(s) you use to access our website. This includes collecting information about the type of device you are using, as well as unique mobile device ID or the internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This information is linked to a cookie ID, which we receive and process. You may find more information on the cookies we use and the purposes for which we use them on our Cookie Notice below. We also collect information about your internet service provider and domain name and the type of browser and operating system you are using.

Contact data

We collect contact details directly from you when you ask us to respond to a query you have. The personal data we collect may include your name, email address, phone number and website.

2. HOW WE USE THIS INFORMATION

Except where required by law or court order, we use your personal data for the following purposes:

• to deliver the specific information or services you have requested

• respond to your requests and feedback

• to analyze and/or improve our websites and services

3. CHILDREN’S PRIVACY

We do not knowingly collect personal data from children. We do not sell products or services for purchase by children. Only adults, 18 and over, may purchase products and services from us. A parent or legal guardian providing a child’s personal information (including name and date of birth) to us implies consent for us to use that information for the purpose of providing the product or service being ordered and ONLY that purpose.

4. ACCESS TO THE PERSONAL DATA WE MAY HOLD

You can ask us whether we are keeping personal data about you by:

• sending an email ( zach@lytero.com )

• calling this telephone number ( 844-465-4846 )

Upon request and with proof of your identity, we will provide you — free of charge — with a readable copy of the personal data which we keep about you. You may indicate your request by:

• sending an email ( zach@lytero.com )

• calling this telephone number ( 844-465-4846 )

We typically provide your information to you within a week, and no more than a month. If you cannot satisfy proof of identity requirements, we reserve the right to refuse your request.

We allow you to challenge the data that we hold about you and, where appropriate, you may have the data:

• erased

• rectified or amended

• completed